The clip is a statement of the virtual clothing brand Kai Kai and the independent artist Teo Alien, an ambassador of the WWF Wildlife Fund. The clip was presented at Ukrainian Fashion Week 2021
Roles- Director, designer, animator
Programs -
Clothing development - Clo3D
Avarars & animation - Daz Studio
Scene & effects - Cinema 4D
Concern for the state of the ecology of our planet, and especially water, was the reason for the creation of this collection and clip. The clip shows the pain of this state, in which our common home is now located, and at the same time the joy of the birth of a new generation that realizes the value and fragility of the surrounding.
We create our own world – a world in which people strive to be in more contact with wildlife and take care of it by creating new, careful ways of interaction. We believe that digital technologies can help us express ourselves vividly, creatively and responsibly, and will allow us to look at consumption differently. The transfer of consumption to a virtual environment and a partial transition from real clothing to virtual is our confident step towards caring for the ecology of the planet.
The Kai Kai collection presented in the clip is made of water, but in an effort to protect, the water freezes and turns into massive armor. Light and transparent at first glance – they are at the same time a shield that helps the heroines to stand up for themselves, to accept a state of strength. This state of water symbolizes the refusal to be fluid and malleable, the refusal to obey and tolerate the careless treatment of a person.
